Brad McLaughlin got nominated for Best Digital Marketing Professional 2024. And if you know Brad, you know why. If you don’t? Buckle up.
He’s not just another “SEO guy.” He’s a full-blown lead-generation machine in human form. He doesn’t just drive traffic. He makes traffic drive revenue. Big revenue.
While others talk strategy, Brad’s busy building. He doesn’t sit around discussing what’s trending. He creates what’s trending.
As Director of SEO and Lead Generation at Tower 25, Brad leads from the front. His calendar says “Director.” But his brain says, “Inventor.” And his work says, “Watch this.”
He doesn’t believe in stale campaigns. He believes in ideas that punch. Tactics that work.
And results you can measure.
Brad isn’t afraid to go off-script. In fact—he prefers it. That’s how the big wins happen.
Like the time he helped an RV dealership dominate Craigslist. Not just one city.
Not two. Dozens. Every single day.
He built an app—yes, himself—that took the entire inventory and turned it into a posting powerhouse. It auto-listed vehicles across cities faster than you could say “Class A diesel.”
It didn’t just work. It crushed.
That dealership didn’t just get leads. They got overwhelmed. They had to start managing success, not chasing it. Brad-style.
He calls that kind of move “thinking outside the box.” We call it digital wizardry. Because who else even thinks like that?
Brad doesn’t wait for innovation. He builds it, tests it, breaks it, and fixes it. Then, he teaches the rest of us how it works.
But his magic doesn’t stop with clever hacks. He’s also a master of e-commerce strategy. Sales funnels? He builds them blindfolded. Conversion paths? He eats those for breakfast. Record-breaking sales days? Just another Tuesday.
He’s won awards. Set benchmarks. Made product pages go from “meh” to “take my money.”
How? Speed. Simplicity. Snap decisions that hit right between the eyes.
“You’ve got less than a second to make someone care,” he says. And he’s not kidding.
If your digital plan takes too long to explain, Brad’s already 12 ideas ahead. Your bounce rate’s climbing. He’s already fixing it.
To him, good marketing isn’t clever. It’s clear. It’s fast. And it moves units.
He doesn’t care if it’s beautiful. He cares if it works. If it sells. And sell it does.
That’s why his nomination isn’t a surprise. It’s a warning shot.
Brad isn’t here to blend in. He’s here to take the whole space forward.
What’s next? He’s already said it: Programmatic ads and geofencing.
He’s betting big on both. Not because they sound cool—because they work.
Programmatic ads remove the guesswork. They buy space smarter. Faster. Cheaper. They land your message in front of the right eyeballs—at the right time.
Geofencing? That’s next-level stuff. GPS meets marketing. Your phone knows where you are—Brad makes sure your phone knows what to do about it.
Visualize it: You walk near a dealership. Boom—you get a promo code. Do you go to the gym? Here’s a free trial offer right on cue. That’s not creepy. That’s timing. And Brad’s all about timing.
He’s got a radar for attention. He knows where it goes. When it shifts. What makes people stop, swipe, or spend. And he builds systems that capture that second—and turn it into gold.
Brad’s not here to flex his resume. He’s here to do the work. Deep research. Real testing. And
actual campaigns that live and breathe.
He doesn’t play by the rules. He plays by results.
He’s not afraid to ditch a whole idea if it’s not converting. He’ll rebuild from scratch before he’ll settle for average.
And that mindset? It shows.
His work isn’t theory. It’s impact. His results don’t just make clients happy—they make them grow. Fast. And for real.
Brad’s not interested in “likes.” He wants leads. He doesn’t care about impressions. He cares about an impression that leads to transactions.
You can spot his work a mile away. It’s clean. It’s loud. And it works when it counts.
He’s not doing it for the award. He’s doing it because it’s fun. Because it matters. Because seeing a business win online? That’s the juice.
The nomination just means the rest of the world is catching up. He’s been on this path for years.
It’s not about clout. It’s about craft. Brad knows what works—and what’s next.
He’s not trying to be a thought leader. He’s busy leading with results. He’s the one at the whiteboard throwing up wild ideas. He’s the one tweaking ad sets at 11:47 PM. He’s the one asking, “But what if we made it simpler?”
And now, he’s the one holding a nomination that says: “You’re not just in this space—you’re shaping it.”
Brad’s not stopping now. He’s building more tools. More systems. And more tricks that don’t feel like tricks—just solid digital moves.
Do you want more sales? More reach? More leads that lead somewhere?
He’s your guy. Now officially nominated. But already legendary.
He got the nod in 2024. And he’s not just going for the crown—he’s rewriting the game.
Let’s build what’s next—Brad-style.
