Ever written AI content, published it, and thought, “That’s it, I’m about to rank number one.”
Then… crickets. Not even a blip on Google.
It’s frustrating. I get it. You’ve got the AI-generated words down, but that’s only half the battle.
Here’s the kicker: AI alone won’t get you far. You need LLM Optimization for SEO to get your content ranking. And you need it now.
2025 is here, and SEO isn’t what it used to be. Keywords don’t cut it anymore. Google’s smarter. It sees through the fluff. The AI you use to generate content needs to be in sync with real SEO practices to make an impact.
So, what’s the solution? How do you tweak that AI magic into something that works for SEO? Let’s break it down.
Stop Keyword Stuffing: Start Talking Like a Human
SEO in 2025 isn’t about jamming keywords into every nook and cranny. Google’s not fooled anymore. It’s about intent and conversation.
You’ve seen it. People search with full sentences now. “How do I improve my SEO using AI?” Not “AI SEO tips.” The game has changed. So should your content.
The Problem: Keywords Aren’t Everything
Old-school SEO? Keyword-stuffed, and boom—you ranked. Simple, right? Not anymore.
If you’re cramming keywords like it’s Thanksgiving, stop. It’s time to rethink your approach.
Google doesn’t care about keyword density anymore. It cares about context.
Ben Gomes, a Google insider, said it best in 2017: “15% of searches every day are brand-new.”
It means that Google is not just looking for keywords. It’s after answers—real answers—to real questions. You need to focus on answering queries, not just packing in keywords.
Google’s evolved. And if your content isn’t answering user intent, it won’t rank.
The Solution: Chat Like You’re a Human, Not a Robot
Want to rank? Talk to your audience. Write like you’re having a conversation. Focus on long-tail phrases. Make your content a dialogue, not a keyword parade.
When structuring your headings, consider what your audience would ask. Answer that. Google will love you for it, and so will your readers.
Readability Is King: Make It Easy, or Lose Them
You’ve heard it a thousand times: Content is king. But readability is the emperor. Why would Google rank your content if your audience can’t read it easily?
The Problem: Long Paragraphs Are Death
Let’s face it. People are impatient. Walls of text? Forget it. If your content isn’t easy to digest, you’ll lose visitors faster than you can say “bounce rate.”
Travis McKnight and his team at Portent dug deep into this. In their 2021 study, they analyzed over 756,000 pieces of ranking content. What did they find? Most of the content in the top 30 results averaged an 11th-grade reading level—far from complex, yet still intelligent enough to keep readers engaged.
They also discovered something key: readability doesn’t directly impact rankings. But here’s the twist. While ranking isn’t tied to reading level, scannability is.
People want easy content on the eyes—short sentences, bullet points, and headings.
If your content is dense and hard to read, you’re losing. It’s simple. Google may not “rank” readability, but users demand it. Want to keep them on your page? Make it scannable.
The Solution: Short, Punchy Sentences Are Your Friend
Keep sentences short, use headings, and break up your paragraphs. Readers love clarity, and Google does, too.
Bullet points and lists? They’re a win for both humans and bots.
Keep things simple and easy to digest. If you do that, readers will stick around longer—and Google will notice.
Avoid AI Penalties: Quality Over Quantity
Here’s the scary part: AI-generated content isn’t inherently bad. But Google will penalize content that’s low-quality or stuffed with fluff. Write like you’re trying to impress a human—not a bot.
The Problem: Low-Quality Content Gets You Penalized
Google’s all about quality—not just pumping out content.
Jonathan Gillham, the founder of Originality.ai, tracked how Google handles AI content and spam. They studied 175 sites de-indexed by Google in early 2024. Guess what? Up to one-third of those were nearly 100% AI-generated garbage.
Google isn’t mindlessly promoting AI content. It’s ruthless with low-quality stuff—human or bot-made. Their systems, like SpamBrain, sniff out spammy, manipulative content and drop it fast.
The takeaway? If your content sucks—no matter who or what wrote it—Google will punish you. Quality rules. Period.
The Solution: Fact-Check, Edit, and Be Transparent
Want to avoid a penalty? Don’t take shortcuts. Fact-check everything. Google hates misinformation.
Edit your AI content until it sounds human. Google can tell the difference between a robot and a real expert.
Lastly, don’t be shady. Transparency is key. Stick to E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.
It’s simple: make your content valuable and credible.
Structured Data: Make Your Content Understandable to AI
Think Google can “read” your content like a human? It can’t. Not entirely. But it can understand structured data. Without it, you just hope your content reaches the right people.
The Problem: Google Can’t “Read” Your Content Without Context
No structure? No clue. That’s Google without structured data.
Andrea Volpini’s 2024 study analyzed 16.9 million websites using the HTTP Archive’s Web Almanac data. The results? Clear as schema.
- JSON-LD adoption jumped 7%, now on 41% of sites.
- RDFa and Open Graph? Holding strong at 66% and 64%.
- Structured data isn’t just SEO fluff—it’s AI fuel.
- It’s powering Google Gemini and Bing Copilot and training LLMs with facts.
Why does it matter? Because structured data tells search engines what your page means—not just what it says.
No markup = no meaning = no ranking.
As Volpini put it, structured data builds the semantic scaffolding AI needs. Without it, you’re invisible to both bots and users.
The bottom line is to structure your data or get lost in the algorithmic abyss.
The Solution: Structure It or Sink
Want Google to get your content? Feed it schema.
Schema markup turns your site from guesswork into clarity. It tells search engines what’s what—fast.
- Got business hours? Mark ’em up.
- Got reviews? Wrap ’em in a schema.
- Got FAQs? Structure them or get skipped.
It isn’t just SEO polish—it’s your ticket to rich snippets, knowledge panels, and AI discovery.
More structure = more visibility = more clicks.
Volpini’s study proves it: structured data is the backbone of modern search. Without it, you’re digital wallpaper.
So do your future self a favor. Get semantic. Get seen.
Search Intent: Know What They Want, or They’ll Leave
Content without purpose is just noise. And Google’s getting better at recognizing it. You need to know what your audience is searching for.
The Problem: Missed Search Intent Kills Rankings
Publishing content without nailing search intent? That’s like bringing a slideshow to a stand-up gig—cringe, confusing, and quickly forgotten.
Makosiewicz and Hardwick at Ahrefs didn’t just guess—they retooled a landing page to match what users wanted (a free tool), and boom: 516% more traffic in under six months.
Their takeaway? Relevance isn’t optional—it’s the price of entry. Content that flops on intent doesn’t just underperform—it vanishes.
The Solution: Match Content with User Intent
Before you type a word, spy on the SERPs. What’s ranking? Lists? Tools? Guides? Mirror that.
Match the three Cs—content type, format, and angle. Hit the mark, and users stick. Miss it, and they bounce. Google watches both.
Entity-Based SEO: Make Your Content Stand Out
If you do not optimize your content for entities, you’re missing out. Search engines recognize things—people, places, concepts—not just keywords.
The Problem: Unoptimized Entities Mean Missed Rankings
Content that skips entity optimization doesn’t just flop—it vanishes.
Stefano Puntoni, Mike Ensing, and Jarvis Bowers (HBR, 2024) dropped the mic: In the age of LLMs, search engines don’t serve links—they serve answers.
You’re out of the conversation if your content doesn’t include clear, contextual entities. Their findings?
- AI search relies on entity-rich, structured content.
- Brand visibility now depends on being accurately represented in LLM responses.
- “Good enough” content doesn’t cut it anymore—context wins.
Their bottom line is that you can’t rank if the algorithm doesn’t understand you.
The Solution: Add Relevant Entities to Your Content
Research the key entities—people, tools, ideas, and products. Drop them into your content. Use Google’s Natural Language API to see what you’re missing.
Structure smart. Be specific. Because vague content won’t just tank—it’ll ghost.
Internal Linking: Help Google Crawl Your Site
You’re shooting yourself in the foot if you’re not using internal links.
The Problem: No Internal Links? No Visibility.
Internal links make it easier for search engines to crawl and index your content.
Jamie Grant didn’t mince words—SEOs are sleeping on internal links. His 2024 guide dissected how failing to link internally is killing your rankings. He didn’t just preach; he showed:
- Internal links pass PageRank to pages Google would otherwise ignore.
- Are pages buried in your site? Internal links bring them to life.
- Googlebot crawls smarter when links are clear, clean, and contextual.
Grant’s conclusion? Internal links don’t just help—they’re essential. Ignore them, and your content becomes digital dead weight.
The Solution: Build a Solid Internal Link Network
Start linking from top-performing pages to the ones that matter most—like revenue drivers. Use anchor text with intent. Keep it relevant, not random.
- Breadcrumbs? Gold.
- Header nav? Valuable real estate.
- Dead links? Kill ‘em.
It isn’t fluff. It’s a strategy.
Future-Proof Your LLM SEO Strategy with Tower 25
In 2025, LLM Optimization for SEO is non-negotiable. Ignore it, and you’ll fall behind. But do it right, and you’ll watch your rankings soar.
Tower 25 gets it. We specialize in crafting AI-optimized content that speaks the right language. Let’s make your SEO strategy as sharp as your business.
Ready to level up your SEO? Drop us a line, and let’s make it happen.
